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You would like to promote your product at international conferences. A daily newsletter, to be distributed to all conference participants each morning, would be a powerful vehicle for your message. Your team of writers each contributes their stories, complete with digital photos of conference highlights. As they enter their articles into the Fontismedia Composer, you follow the progress from the office, publishing the articles on a dedicated website and selecting the stories and photos for the next morning’s edition. With the articles, images, and advertising secured from the interested commercial exhibitors, you prepare the next morning’s edition. Proofs are generated and sent to staff on site for final approval; the newletter is approved and the final PDF file is generated and sent to a local digital print shop. Participants will pick up their copy of the Conference Daily News next morning, before the first speaker reaches the podium!
Your society, with its large national membership and smaller number of international members, needs to be kept up to date about your news and activities. These include the decisions of the executive committee, the venues and dates of the next meetings, photos from the last conference, the results of elections, personal news and features concerning your members, etc. You decide to publish an 8-page newsletter periodically to keep members informed and motivated. With the Fontismedia Composer, you will harvest texts and images from all sources and stock these into the COMPOSER database. As the publication date approaches, you begin to assemble the newsletter item by item, page by page, generating proofs as often as needed. At publication, you decide to send a printed copy to all national members, and PDF’s as e-mail attachments to international membership.
You plan to release your new product in 3 months, and the engineers are still refining the specs to gain an edge over the competition. The development seems to move faster than your promotional team can produce the product brochure for advance sales. Fontismedia Composer offers a cost-effective solution. With Composer, the technical team will add new images and updated texts as they progress. The database of content is then available to your promotional team as they build a family of brochures, updated daily if required, and directed at specific markets. These can be printed out immediately for impromptu office visits, or produced by the thousand for distribution at major events or through direct mailing.
Your new and forthcoming product catalogue is a promotional team nightmare. You work over the shoulder of the graphic designer as text and images, adverts and corporate data are placed, page after page. And when printed, the bad surprises send you scurrying back to the desk for a second attempt, third attempt.... Fontismedia Composer rationalizes this process through central management of the document content, and by providing the tools required that will allow you to take direct control of the publication. No surprises in terms of image resolution, column fill, etc., and you can meet the deadline, even if the rest of the office is on vacation! |
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